The fresh breath pouch
Fresh breath from minute one, not minute none
Mints mask. Ora is built to do more. Zinc citrate is included to bind the sulfur compounds behind bad breath, and xylitol replaces sugar as the sweetener. Twenty to forty minutes of contact per pouch.
Zinc targets the source
Volatile sulfur compounds are a main cause of bad breath. Zinc citrate is included to bind them rather than mask them with perfume.
Xylitol, not sugar
Xylitol is the pouch's sweetener at 285mg. Unlike sugar, oral bacteria cannot ferment it, which is why it is used in dental chewing gums.
Before the moments that matter
Meetings, dates, close conversations. Tuck a pouch on the way in and walk in clean, focused, and sure of it.
Questions, answered
How is this different from a mint or gum?
Mints mask odor briefly. Ora is designed around zinc citrate to bind the odor compounds themselves, held against the teeth for twenty to forty minutes.
How fast does it work?
You taste the mint immediately. The pouch is designed to keep the actives in contact for twenty to forty minutes. Finished-product testing is still in progress.
Does it also give energy?
Yes. Every pouch carries 75mg of clean caffeine, about one espresso, absorbed while the oral-care actives work.